STARFACE LABS
GAMIFIED BRAND EXPERIENCE
Starface Labs is a concept proposal for the Starface brand that turns product discovery into a playful, gamified brand experience. I designed a custom character and a fully interactive 3D showroom where users can explore the space, interact with products and try them on directly on the character. The project explores how beauty brands can build more immersive, narrative-driven shopping experiences through gamification.
Role
Designer + Developer
Collaborators
Just me !
Duration
2024
TOOLS
Unreal Engine
Maya
COMPANY WEBSITE
TUTORIAL
STARFACE LABS
STARFACE LABS
GAMIFIED BRAND EXPERIENCE
GAMIFIED BRAND EXPERIENCE
Starface Labs is a concept proposal for the Starface brand that turns product discovery into a playful, gamified brand experience. I designed a custom character and a fully interactive 3D showroom where users can explore the
Starface Labs is a concept proposal for the Starface that turns product discovery intro a playful, gamified brand experience. I designed a custom chracter and a fully interactive 3D showroom where users can explore the space, interact with products and try them on directly on the
Starface Labs is a concept proposal for the Starface brand that turns product discovery into a playful, gamified brand experience. I designed a custom character and a fully interactive 3D showroom where users can explore the
Role
Designer + Developer
Designer + Developer
Collaborators
Just me !
Just me !
COMPANY Website
space, interact with products and try them on directly on the character. The project explores how beauty brands can build more immersive, narrative-driven shopping experiences through gamification.
character. The project explores how beauty brands can build more immersive, narrative-driven experiences through gamification.
space, interact with products and try them on directly on the character. The project explores how beauty brands can build more immersive, narrative-driven shopping experiences through gamification.
Duration
2024
2024
TOOLS
Unreal Engine
Maya
Unreal Engine
Maya
TUTORIAL
FULL VIDEO OF THE EXPERIENCE
FULL VIDEO OF THE EXPERIENCE
SHOWROOM DESIGN
I designed, modeled, and textured the full showroom AND PRODUCTS in Maya and Unreal Engine
SHOWROOM DESIGN
I designed, modeled, and textured the full showroom AND PRODUCTS in Maya and Unreal Engine
CHARACTER DESIGN
I designed a branded character using MetaHuman in Unreal Engine, with custom clothing created in Marvelous Designer
CHARACTER DESIGN
I designed a branded character using MetaHuman in Unreal Engine, with custom clothing created in Marvelous Designer
The experience is built around a playable character, making product discovery feel more interactive, embodied, and game-like
The experience is built around a playable character, making product discovery feel more interactive, embodied, and game-like
DYNAMIC POV NAVIGATION
Third-person navigation can shift into first-person mode for closer product inspection and details
DYNAMIC POV NAVIGATION
Third-person navigation can shift into first-person mode for closer product inspection and details
Users can try products on the character in real time while viewing product details along the way
Users can try products on the character in real time while viewing product details along the way
Light objectives add a game layer to the experience and guide users through the showroom
Light objectives add a game layer to the experience and guide users through the showroom
A day / night toggle shifts the mood of the experience and offers two different ways to explore the showroom
A day / night toggle shifts the mood of the experience and offers two different ways to explore the showroom