LODE
LODE
AR SHOPPING APP
AR SHOPPING APP
As co-founder and CPO of LODE, I led the product development of the LODE app and web platform from concept to launch. I designed much of the core experience, helped develop our key AR features and created immersive virtual shopping experiences for over 20 brands (all pre-LLMs — we had to be
As co-founder and CPO of LODE, I led the product development of the LODE app and web platform from concept to launch. I designed much of the core experience, helped develop our key AR features and created immersive virtual shopping experiences for over 20 brands
As co-founder and CPO of LODE, I led the product development of the LODE app and web platform from concept to launch. I designed much of the core experience, helped develop our key AR features and created immersive virtual shopping experiences for over 20 brands
Role
Role
Co-founder/CPO
Co-founder/CPO
Collaborators
Collaborators
Leetee Wang
Aurele Chanal
Sal Khattak
Khaled el Ammari
Leetee Wang
Aurele Chanal
Sal Khattak
Khaled el Ammari
COMPANY Website
very scrappy). As a first time founder, building LODE taught me how to juggle design, product and leadership, shaping me into the product leader I am today. LODE grew to 5000+ users and is available on the App Store.
(all pre-LLMs — we had to be very scrappy). As a first time founder, building LODE taught me how to juggle design, product and leadership, shaping me into the product leader I am today. LODE grew to 5000+ users and is available on the App Store.
(all pre-LLMs — we had to be very scrappy). As a first time founder, building LODE taught me how to juggle design, product and leadership, shaping me into the product leader I am today. LODE grew to 5000+ users and is available on the App Store.
Duration
Duration
2021-2024
2021-2024
TOOLS
TOOLS
Unity
Figma
ARKit
Unity
Figma
ARKit
APP
LODE
AR SHOPPING APP
As co-founder and CPO of LODE, I led the product development of the LODE app and web platform from concept to launch. I designed much of the core experience, helped develop our key AR features and created immersive virtual shopping experiences for over 20 brands (all pre-LLMs — we had to be very scrappy). As a first time founder, building LODE taught me how to juggle design, product and leadership, shaping me into the product leader I am today. LODE grew to 5000+ users and is available on the App Store.
Role
Co-founder/CPO
Collaborators
Leetee Wang
Aurele Chanal
Sal Khattak
Khaled el Ammari
Duration
2021-2024
TOOLS
Unity
Figma
ARKit
APP
COMPANY Website
SWITCHING SHOWROOMS
A carousel makes it easy to switch between branded virtual showrooms, giving each brand its own world while keeping the experience intuitive on mobile. I designed 20+ unique virtual showrooms for brands.
SWITCHING SHOWROOMS
A carousel makes it easy to switch between branded virtual showrooms, giving each brand its own world while keeping the experience intuitive on mobile. I designed 20+ unique virtual showrooms for brands.
SWITCHING SHOWROOMS
A carousel makes it easy to switch between branded virtual showrooms, giving each brand its own world while keeping the experience intuitive on mobile. I designed 20+ unique virtual showrooms for brands.
VIRTUAL SHOWROOM NAVIGATION
An on-screen joystick lets users move through each 3D showroom directly on mobile, making the experience feel spatial, interactive, and easy to navigate. USers spent on average 8 minutes/showroom (3X average e-commerce session times)
VIRTUAL SHOWROOM NAVIGATION
An on-screen joystick lets users move through each 3D showroom directly on mobile, making the experience feel spatial, interactive, and easy to navigate. USers spent on average 8 minutes/showroom (3X average e-commerce session times)
VIRTUAL SHOWROOM NAVIGATION
An on-screen joystick lets users move through each 3D showroom directly on mobile, making the experience feel spatial, interactive, and easy to navigate. USers spent on average 8 minutes/showroom (3X average e-commerce session times)
INTERACTIVE PRODUCT DETAILS
Tapping on a product reveals key details and actions, including add to bag, try on, and add to closet
INTERACTIVE PRODUCT DETAILS
Tapping on a product reveals key details and actions, including add to bag, try on, and add to closet
INTERACTIVE PRODUCT DETAILS
Tapping on a product reveals key details and actions, including add to bag, try on, and add to closet
AR TRY-ON (UPPER-BODY)
Using the front-facing camera, users can try on tops and accessories in AR and mix and match pieces in real time. USers tried on 12 products per session on average
AR TRY-ON (UPPER-BODY)
Using the front-facing camera, users can try on tops and accessories in AR and mix and match pieces in real time. USers tried on 12 products per session on average
AR TRY-ON (UPPER-BODY)
Using the front-facing camera, users can try on tops and accessories in AR and mix and match pieces in real time. USers tried on 12 products per session on average
AR TRY-ON (FULL BODY)
Using the rear-facing camera, users can try on full-body looks in AR and mix and match pieces — a level of styling flexibility that NO OTHER TRY-ON APPS OFFERED AT THE TIME
AR TRY-ON (FULL BODY)
Using the rear-facing camera, users can try on full-body looks in AR and mix and match pieces — a level of styling flexibility that NO OTHER TRY-ON APPS OFFERED AT THE TIME
AR TRY-ON (FULL BODY)
Using the rear-facing camera, users can try on full-body looks in AR and mix and match pieces — a level of styling flexibility that NO OTHER TRY-ON APPS OFFERED AT THE TIME
AR VIEWER
Users can place accessories like bags into their real environment through AR, making it easier to preview scale, form, and details in contexT
AR VIEWER
Users can place accessories like bags into their real environment through AR, making it easier to preview scale, form, and details in contexT
AR VIEWER
Users can place accessories like bags into their real environment through AR, making it easier to preview scale, form, and details in contexT


Product discovery
A more traditional 2D interface supports product search and browsing, giving users a familiar way to discover items alongside the more immersive 3D experience
Product discovery
A more traditional 2D interface supports product search and browsing, giving users a familiar way to discover items alongside the more immersive 3D experience
Product discovery
A more traditional 2D interface supports product search and browsing, giving users a familiar way to discover items alongside the more immersive 3D experience


BRAND DISCOVERY
A more traditional 2D interface supports brand discovery, giving users a familiar way to browse labels alongside the more immersive 3D experience
BRAND DISCOVERY
A more traditional 2D interface supports brand discovery, giving users a familiar way to browse labels alongside the more immersive 3D experience
BRAND DISCOVERY
A more traditional 2D interface supports brand discovery, giving users a familiar way to browse labels alongside the more immersive 3D experience